Throughout the coffee industry, millions of pods per year are binned due to a series of issues including:

• Dents or nicks on the capsules.
• Damage to the external packaging, even the packaging containing this packaging.
• Expiry dates too close to requirements for larger retailers (this can be up to two years).
• Expiry dates too close to requirements for selling in-house without disclosing and discounting, which can be a bad brand look for premium roasters. 

All the above do not contribute to any loss of flavour, or quality of the coffee itself. It just deems it “unsellable” by standards created to regulate perishable products. Coffee itself doesn’t fit under this description, it doesn’t “go off” like traditional consumables, it just loses flavour over time.

Because coffee loses its flavour imparting gasses over time, aged coffee can pack less of a punch than when it’s fresh. Because our pods are hermetically sealed in aluminium and often nitrogen flushed, this is no longer an issue. The coffee is in it’s own little time capsule, ready to be enjoyed by you. The result is you get yum coffee for less money, the planet benefits from less waste, and we at redundancy feel smug about facilitating both of these things. We like to call this a win-win-win-win.